Tech giants vs Australian government
- The Australian government plans to bring a new code that would force Google and Facebook Inc to pay media companies for the right to use their content.
- In reaction, Google has threatened to remove its search engine from Australia.
- Facebook said it could block Australian users from posting or sharing news links if the proposed norms on royalty payments were put into operation.
AUSTRALIA'S NEW CODE
- Australia’s new proposed ‘News Media Bargaining Code’ would require Google and Facebook to negotiate with local news organizations for content.
- There will be a government-appointed arbitrator making decisions, if an agreement cannot be made.
- The code has been designed to help the struggling local media industry, that has accused large platforms of benefiting from its work without paying for it.
- It was developed by Australia’s competition watchdog, the ACCC, after talks broke down between the local media and the multi-national tech companies.
- If passed in the Parliament, the new law would force the likes of Google and Facebook to negotiate and share revenue they make from news content, with the publishers.
WHAT IS THE ISSUE?
- Google agreed to pay French publishers for their news after the country’s competition regulator issued a ruling requiring it to do so last year.
- Hence, paying for news feed in itself appears to be less of an issue for the tech giants.
- The fight in Australia is evidently centred on how much control these companies would be able to retain on their payout process.
- The issue is of operational aspects such as deciding the quantum of payments for news feed sources, and having to reveal changes in their algorithms.
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